March 17th 2014 was a day of celebration for
Keal, and perhaps not for the reasons you might think.
Each year, we participate in an event with 600+ Insurance
Professionals called the Insurance Canada Technology Conference (ICTC) in
Ontario. The conference puts focus on
how technology impacts the Canadian Insurance Industry through of its all
sectors, segments and channels. It does
this through keynote speakers, focus groups and speaker streams centred on the
following core areas; Business Transformation, Marketing, Core Systems, Broker
Technology, Data & Analytics, and Telematics & UBI.  |
| Ives Insurance Brokers, Quindell & Keal Technology - 2014 ICTA Award |
In years past, the broker representation at this event was
slight and our competitors were conspicuous by their absence. So this year, we were excited to be joining
the IBAO hosted, broker focused, discussion “BMS Supporting Broker Growth”. The session included a debrief from Randy
Carroll and Rick Orr of the IBAO on their survey of Insurance Consumer needs, a
presentation each by Keal, Applied Systems and Customer Software Solutions on
how each vendor answers those needs, and a Q&A panel of each vendor. As
author of this article, I have to admit that I have a bias, but I will say it
was extremely easy to be proud of where I work during this presentation. Without recapping the entire presentation,
the IBAO highlighted 3 key points:
1.
Insureds want more contact with their brokers at
a time & place of their choosing.
This convenient access was the #1 influencing factor for insureds to
continue during business with a broker, or select another advisor.
2.
Broker commissions are being reduced, time spent
speaking with insureds is increasing.
Brokers must find ways to manage their time and workflows more
efficiently.
3.
Brokers must “know their competitor”. It’s not the broker down the street. It’s the direct writers.
So, what is Keal doing to help our clients with these
challenges? We are working diligently
to make sure every tool available in the modern world is in the hands of our
brokers, reducing your processing time and increasing the time you spend
selling and building relationships with your insurance consumer. To name a few:
·
Real time policy change
o
This exists today and is being expanded to
include more national insurers.
·
Call recording integration
o
Several brokers are using this today to bind
business over the phone with audio signatures.
·
Zero touch eDoc processing
o
Keal was the first BMS to deliver this (and may
still be the only zero touch option), and the upcoming sigXP release includes
workgroup and suspense options to further enhance this workflow.
· Keal Engage - Automated consumer surveys
o
Integrated with sigXP, you can have transaction
triggered surveys sent to your clients in real time. Thus contributing to their need for
additional communication from you throughout the year.
·
Keal CAP, Consumer Access Point
o
Real time insurance consumer access. True consumer self service options, connected in real time to your BMS.
If you are not familiar with these solutions, I urge you to
contact your Keal Sales & Account Executive or email us at sales@keal.com
Since 2010, the ICTC has hosted an award component at this
conference. An Insurance Canada
Technology Award (ICTA) is bestowed upon the ‘Best in Class’ in 3 categories. This year, those categories were Distributor,
Insurer, and Supplier. Keal was
nominated for a distributor award for the Keal CAP, together with our partners
Quindell and Ives Insurance. Ives is the
first broker to go live with the Keal CAP and delivering real time access to
their consumers. In this category, we
were up against two distributors nominated in partnership with Applied Systems.
Keal took home the award.
This brings us back to the celebrating. Was it because it was St. Patrick’s day? Or because it was our President, Patrick
Durepos’ birthday? Or maybe because we
won an award, recognizing Keal Brokers as having the most innovative solutions
yet again? Incidentally, we have been
nominated every year and brought home the win 4 out of 5 nominations –
something no other BMS partner can boast about.
All of those things are fantastic, but no, this is not why
we were celebrating. As the only BMS
partner that participated with a trade show booth, we celebrated the fact that
our clients present at the event choose to spend their time with us at our
booth. Of all the companies present, our
clients chose our space to hang out during breaks, take their lunch and sit
with during sessions. We see this as a
testament to the fact that we are not just a vendor, but a partner. We work hard to deliver the goods, because
our clients are not just “users” of our systems, they are a part of our
family. And our family deserves the
best.
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